Freedawgs Dog Tires
Join the pack

Our Mission

We're de-shitifying
the dog world.

One boot at a time. Ethical products. Real impact. Dogs first.

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The Problem

The dog product industry
is broken.

Walk into any pet store. Pick up a dog boot. It's hard plastic. Complicated straps. It falls off in three steps. Your dog hates it. You wasted $40.

Walk into any pet food aisle. Half the ingredients you can't pronounce. The other half you probably shouldn't feed your dog.

Browse rescue fundraising on Instagram. Someone's asking for donations. You have no idea where the money goes. You donate anyway and hope for the best.

The entire dog product industry is built to make money — not to help dogs.

We're done with that. Freedawgs exists to fix what's broken. Starting with boots.

A generic dog boot with hard plastic and complicated straps

Generic dog boot

Hard plastic. Falls off. Designed for retail shelves, not real dogs.

A clean orange Dogtires boot built to last

Dogtires

One pair. Ten years. Designed to actually stay on a real running dog.

Amy and her terrier Bindle in the truck

Meet Amy

It's never been
about the destination.

Amy will be the first to tell you it's never been about the destination. Just following curiosity, saying yes to the next adventure, and figuring it out along the way.

That journey happened to start in Hong Kong and Japan, where she found herself deep in the world of global sports and entertainment — managing productions for ATP Tennis and Golf events across Southeast Asia and building partnerships with names like Nike, Adidas, and Corona. From there, she stumbled into film, working as Production Manager with Lionsgate and the legendary Roger Corman (yes, including Casper: A Spirited Beginning).

One thing led to another — as it tends to with Amy — and she landed at Ogilvy as Account Manager, where she got to work with iconic brands like Disney Resort Hotels, Delta Airlines, and The Sundance Catalog.

She's been finding her footing in tech ever since, bringing her media and marketing background to senior roles at Oracle and Thomson Reuters, plus high-growth startups like Duetto, operating as both Senior Marketing Consultant and Enterprise Account Executive.

Thirty-plus years later, all those twists and turns have a way of adding up. Amy brings that full, winding journey to everything she does for dogs — and she's genuinely just grateful for the ride.

— AmyFounder, Freedawgs

Her Pack

The reason all of this exists.

Every product Amy designs has to pass the toughest review board in the world: her own pack. If they wouldn't wear it, we don't make it.

Amy's two terriers riding shotgun on a sunny day
Co-pilots for life.
Amy outside in the snow with one of her terriers
Field-tested in every season.

The Promise

“Ethical products.
Transparent funding.
Dogs first. Always.”

Every product we make has to pass three tests:

  • Would a vet recommend it?
  • Built to last more than one season?
  • Does buying it help a dog in need?

If the answer to any of those is no — we don't make it.

The Roadmap

We're just
getting started.

Here's exactly where Freedawgs is headed — past, present, and the wild stuff still on the horizon.

  1. 2024DONE

    The Beginning

    • Freedawgs founded
    • Design patent filed for Dogtires
    • First prototypes built and tested
    • Mission locked in: de-shitify the dog world
  2. 2025NOW

    The Launch

    • Dogtires Batch One — preorder window open
    • $50,000 goal to fund the first manufacturing run
    • Two colorways, limited at launch
    • Dog profiles + The Pack Page go live
    • YouTube content channel launches
    • 20% of profits go directly to rescue organizations
  3. Late 2025COMING SOON

    The Community

    • Pawpacks launch — local dog packs form organically
    • Built-in meetup coordination
    • Pack content drives rescue funding
    • Custom Dogtires designs unlock
    • Bandana fundraising platform fully live
  4. 2026ON THE HORIZON

    The Expansion

    • New Dogtires colorways and materials
    • Paw care line — balm, moisturizer, healing pads
    • Cooling gear — harnesses and vests
    • Matching human + dog apparel
    • Community-designed products go into production
    • Revenue share for community creators
  5. 2026THE VISION

    Doggy Talky

    • A whole new way for you to connect with your dog
    • Two-way communication system
    • Works without cell service
    • GPS + radio tracking

    More details coming soon. (Yes — it's as cool as it sounds.)

  6. BeyondTHE DREAM

    Freedawgs becomes the hub

    • Every dog product you need in one place
    • Community-created. Community-funded.
    • Rescue organizations fully integrated
    • Dog owners connected globally
    • Pawpacks in every city
    • Dogs better protected, better connected, better cared for

What we stand for

Four rules.
Zero exceptions.

  • Transparency

    We show you exactly where your money goes. Every purchase. Every donation. Every dollar raised for rescues. No mystery.

  • Quality over profit

    Dogtires are built to last 10 years. We'd rather sell you one great product than three mediocre ones. Better for dogs. Better for you. Better for the planet.

  • Community first

    The Pack Page exists because dog owners have the best stories. We're just the platform. You and your dog are the stars.

  • Rescue always

    20% of profits. 100% of YouTube ad revenue. We're not a charity but we fund them. Every product you buy helps a dog in need.

Impact So Far

Real numbers.
Real dogs helped.

We started at zero. Every number here represents a real dog helped by a real community.

  • $0

    raised for rescues

    100% from YouTube + 20% of profits

  • 0

    dogs helped

    Through our partner shelters

  • 0

    preorders committed

    Toward the $50K Batch One goal

  • 0

    Pack members

    And growing every week

Who we fund

The rescues
we send money to.

Real organizations. Real dollars. Updated every month.

  • LOGO

    Austin Pets Alive

    Austin, TX

    No-kill animal shelter saving the most at-risk dogs in central Texas.

    This month

    $1,820

    Visit
  • LOGO

    Best Friends Animal Society

    Kanab, UT

    America's largest no-kill sanctuary, leading the no-kill movement nationwide.

    This month

    $1,510

    Visit
  • LOGO

    Local Foster Network

    Boulder, CO

    Emergency foster placement for dogs pulled from rural Colorado shelters.

    This month

    $980

    Visit

Want your rescue organization to be a Freedawgs partner?

Partner with us

The Manifesto

99% of dog products are made to sell.
Ours are made to work.

We are a small company. We are bootstrapped. We are building this one batch at a time.

We are not trying to be the biggest dog company in the world.
We are trying to be the most trusted one.

If you buy a Dogtires boot, it will protect your dog's paws. Period. If it doesn't, we want to know. We will fix it.

If you submit content to The Pack Page, your dog's story will fund real rescue work. Transparently. Publicly. With receipts.

If you join a Pawpack, you will meet real dog people in your real neighborhood who care about real dogs.

That is the promise. That is the mission. That is Freedawgs.

Join the mission

Three ways
to be part of this.

  • Preorder Dogtires

    Fund the first batch. Get your dog protected. Be a Founding Pawsident.

    Preorder now

  • Submit your dog's story

    Your content funds rescues. Your dog gets famous. Win win.

    Join The Pack

  • Support the rescues

    No purchase needed. Get in touch about direct donation to our rescue partners.

    Get in touch